Local Inventory on Google

(formerly Pointy, a part of Google)

Turn online searchers into in-store shoppers with Google. 

Easily sync your in-store products to your Business Profile on Google so they can stand out across Google Search, Maps, and the Shopping tab. Now you can let your potential customers know you have what they’re searching for – before they visit your store. It’s all done automatically and at no cost to you.

Easily add your in-store products to Google 

• Product images and descriptions are automatically pulled from the manufacturer barcodes listed in your Lightspeed  POS and added to Google. You don’t need to worry about doing any time-consuming manual work.
• When customers search for products near them, your products can appear on Google Search, Maps, and the Shopping tab, alongside your contact details and opening hours.

Where your in-store products can appear on Google:

• Your Business Profile
• Google Search
• Google Maps
• The Shopping tab

What you need to automatically add your in-store products to Google: 

A brick and mortar store 

You need to have a physical retail storefront where customers can visit and purchase your products. 

A verified Business Profile 

To be able to direct customers to the right location to purchase products in-store, Google needs to link your products to your verified Business Profile. 

Products with manufacturer barcodes

You need to sell products with manufacturer (UPC/EAN) barcodes.

Category:

Analytics, Features / Tools, Inventory Management, Marketing

Product:

Retail