Ruti is growing flattering fashion for the sophisticated woman with Lightspeed
Ruti Zisser, designer and owner of Ruti, saw a gap in the apparel market that needed to be addressed—sophisticated but comfortable clothes for women that were no longer in their 20s. Where other brands would focus on just fashion or just comfort, Ruti gives women the whole package.
Business type
Apparel store
Products used
Lightspeed Retail
Lightspeed Analytics
Locations
United States
Challenge
Ruti’s POS before Lightspeed had many of the features they needed on paper, but in practice, it was limited by the slow system. If a computer failed in-store, a new one had to be installed. Because their POS wasn’t cloud-based, both back- and front-end management suffered while the system was down. Ultimately, the old POS wouldn’t be able to sustain any future growth. So, when it came time to switch, “we looked for systems that worked in the exact opposite way,” says owner Sharon Segev.
Solution
Switching to Lightspeed meant no more hardware dependencies that could take down a location for multiple days. With growth plans expanding across the United States and, in the future, internationally, cloud-based multi-location management is make-or-break for Ruti. In addition to built-in multi-store features like centralized inventory management, Lightspeed’s ability to integrate into key programs for accounting and CRM makes it an invaluable piece of their successful technology ecosystem.
‘You believed in our work from the beginning when we first spoke. And since then, if we needed you, you’ve been there. We’re partners. ’
