Sales & Marketing

Despite all the competition for consumer attention in search engines and social newsfeeds, it’s actually much easier now to get foot...

Omnichannel retail trends have gone from buzzwords to being part of any good retail strategy and so it should. After all, our needs...

While millennials have been soaking up the limelight for years, their successors, Gen Z, are beginning to enter the working world and,...

Bricks and clicks: it’s not just a catchy line. Getting found online is vital to retailers boosting sales, even if they operate predominantly...

  It wouldn’t be surprising to hear that your golf course has a newsletter it sends to a list of customers, most golf courses do....

For whoever keeps saying millennial golfers and younger generations aren’t interested in golf, it’s time for a reality check. Since...

Consumers use the affirmation of others to inform what they choose to buy. That’s what psychologists, sociologists, and now marketers,...

The last decade has been a challenging one for golf courses around the world. Before the financial crisis, golf estates were springing...

Markdowns are a reality for any retailer. A markdown is when a retailer permanently lowers a product’s price to increase the sales...

Businesses make an average of $6.50 for every 1$ they spend on influencer marketing. Whether you’re a small business operating on...

  When you hear the word advertising, what comes to mind? If you think about TV commercials, billboards, or radio ads, you would be...

Over 54% of US consumers start their product searches on Amazon. The potential to get your products in front of relevant audiences...

It’s no secret that Instagram has grown into a hugely influential platform when it comes to consumer purchasing decisions. In fact,...

When customers come to your restaurant, make sure your brand constantly surrounds them, from the food to the views to their interactions...

You see them all the time in the street, on coffee tables, in-store and restaurant windows—flyers. Although those promotional flyers...

Review platforms like Yelp, TripAdvisor, and Google and have democratized the once exclusive role of the restaurant critic. Thanks...

  269 billion emails are sent around the world each day. Your customers’ inboxes are already packed with sales messages from every...

Does packaging make or break a product? That might sound like a bit of a stretch, but the unboxing experience is a fundamental part...

You wouldn’t tee off without knowing the layout of the hole, so why do so many golf managers still use social media without proper...

According to data provided by Instagram, 50% of users follow a business on Instagram, and 60% of them say they’ve learned of a...

By now, it’s pretty obvious that golf courses need to have a Facebook page. However, many business owners don’t see the real power...