Sales & Marketing

The holiday season provides ample opportunity to get new customers through your door. But how do you keep them coming back once the...

Autumn is upon us and it’s that time of year to celebrate all that’s spooky and gruesome. For many, it’s simply an excuse to...

How to increase in-store traffic with Lightspeed and Google AdsLightspeed has partnered with Google to offer retail merchants access...

Going on holiday doesn’t always have to mean catching flights and exchanging currencies. There’s a lot to be said for taking trips...

Due to advances in digital technology, as well as new pressures brought on by a global pandemic, multi-channel retailing has become...

Whether your store is open or you’re primarily conducting business through your webstore, nurturing your local community or expanding...

Most businesses go all-in on new customer acquisition when they’re focused on expanding their business’s bottom line. They funnel...

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are...

If there’s one topic we hear golf operators ask about more than any other, it’s golf course marketing. There are many moving pieces...

COVID-19 has thrown a wrench into the typical restaurant customer service, systems and measures that have been a part of the industry...

The onset of COVID-19 and resulting lockdown restrictions have put the debate over offering in-house delivery versus using third-party...

For such a potential revenue driver, golf events and proper golf event management are often overlooked by course operators, GMs and...

So, you’ve decided to set up a webshop. Whether you’re starting from scratch or expanding from your brick-and-mortar business,...

On April 21, 2020, Google announced its plans to make it free for merchants to sell on Google. Starting early May, search results on...

From tee times and logo-ed apparel, to a hotdog and beer at the turn, your golf club likely sells a variety of products. Having more...

While physical stores are an important part of the customer journey, one that gives merchants the opportunity to create immersive experiences...

While physical stores are an important part of the customer journey, one that gives merchants the opportunity to create immersive experiences...

When’s the last time you bought something based on recommendations from friends and family? Data suggests that it happens often and...

As the hospitality scene continues to shift with the winds of temporary trends, there’s one thing that has seemed to stick. The power...

Managing an SEO campaign is a long-haul process that requires thoughtful planning, testing and learning—but most eCommerce marketing...

Raise your hand if you’d like to improve your retail store’s sales.Whether you’re looking to build on the positive momentum or...