Sales & Marketing

Have you ever seen someone walk into your store, look around, and walk right back out without purchasing anything? We all have. And,...

Restaurant subscriptions began life in the United States, and in recent years have crossed the Atlantic to find a new home in the United...

Creating highly personalised marketing emails is a fantastic way to engage with your customers on a deeper level. And, the right technology...

A product description is much more than a few words about the products you sell in your online shop. A good product description informs...

Email marketing is one of the most personal, effective and direct forms of communication you can have with your customers. Harness...

As a restaurant owner, retaining customers is a guarantee of steady revenue and lower acquisition costs. A study commissioned by Lightspeed...

The power of an attractive display cannot be underestimated. In French, window shopping is called “lèche-vitrine,” which translates...

If you’re running a business, you’ll need to have a social media presence to reach your customers. And, Instagram is one of the...

It’s nearly impossible to exist as a restaurant in 2023 without some sort of web presence, and restaurant review sites are a big...

The world of social media can be puzzling. New trends to hop on, constantly changing algorithms, and the pivot from static images to...

For any retailer, increasing sales while elevating their customer experience is the top priority. But how can your sales associates...

Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content.Authenticity is a word...

Instagram – it’s the world’s most-downloaded app, and it has more than 2 billion active monthly users. What began life as a photo-sharing...

A solid restaurant social media marketing strategy is an essential part of a comprehensive overall marketing plan. Rounding out your...

Ever since the pandemic drove millions of us outdoors to socialize and find new activities, golf has enjoyed a sustained, near-unprecedented...

Believe it or not, 69% of millennials take a photo or video of their food before eating. The act of sharing your dining experience...

Consumers spend up to $5,400 a year on impulse purchases alone—imagine being able to capture a percentage of those sales. That’s...

Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about...

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....