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So, you’ve decided to set up a webshop. Whether you’re starting from scratch or expanding from your brick-and-mortar business,...
No matter what specific industry your eCommerce store operates within, one fact will always be true: There will always be questions...
Ecommerce accounted for 16% of total retail sales in the United States in 2019, and online shopping is only set to grow in 2020 and...
On April 21, 2020, Google announced its plans to make it free for merchants to sell on Google. Starting early May, search results on...
Free shipping used to be a perk that retailers offered during the holiday season, but today’s customer expects it year-round. eCommerce...
We hear the term “content marketing” gets thrown around a lot these days, but a lot of people are confused about what it means....
It’s no surprise that podcasts are growing in popularity. They’re the perfect medium for consuming content on-the-go. In fact,...
Over 54% of US consumers start their product searches on Amazon. The potential to get your products in front of relevant audiences...
Selling on online marketplaces like Amazon, eBay, and Folksy is a massive opportunity for independent retailers. Consider that 48%...
Discounts are great for attracting new customers and increasing the cart value of existing customers. A great discount might convince...
How to bring shoppers back online and in-store Creating an online business has never been easier, but it’s also never been as competitive....
The Imports feature within Lightspeed eCommerce is a major timesaver. Not only can it help you efficiently enter loads of organized...
Does packaging make or break a product? That might sound like a bit of a stretch, but the unboxing experience is a fundamental part...
Email marketing campaigns and newsletters are a great way to keep your customers engaged with your ecommerce business. The audience...
Though no small business owner’s experience is exactly the same, there are endless lessons to be learned from those who came before...
Email marketing is one of the most effective direct marketing channels and can stimulate significant growth — if you know what you’re...
High email open rates aren’t valuable if you’re not truly engaging with your audience. A marketing email’s main goal is to boost...
Finding new ways to make your eCommerce store stand out from your competition is a daily struggle. Seeing as customer support plays...
This article dives into the different ways in which webshop owners can leverage online feedback to reduce customer churn, including...
With over 800 million active Instagram users, it’s no wonder expressions like “Insta-famous” and “Insta-worthy” have made...
Apple CEO, Tim Cook, is calling the iPhone X “the future of the smartphone”. Based on the exhaustive feature list, Apple’s latest...
