Alex Hammond

Attracting visitors to your eCommerce website is the first crucial step in establishing a successful online business. However, simply...

Imagine yourself standing amidst a whirlwind of activity, surrounded by the buzz of customers, the rhythmic beeping of the checkout...

Customers won’t just happen upon your business by chance. Well, some might. Generally, you’ll find that a lot of customers you...

Whether you love them or hate them, ‘Influencers’ are here to stay. And, with that, ‘Influencer Marketing’ is too. Popular...

Email marketing has a bad reputation. The dot-com generation’s email marketing malpractice left a sour taste in the mouth of consumers...

Human beings are visual creatures. Bright lights. Electric colours. Funky designs. All enough to make us turn our heads, and grab our...

Whether you like it or not, Black Friday and Cyber Monday is the largest shopping period of the entire year. Retailers around the world...

The difference between good businesses and great businesses is simple: it’s your employees. Your employees are your brand ambassadors,...

Has a customer ever walked into your store, looking to buy something specific you normally sell, but you’ve sold out? Or, have you...

Have you ever seen someone walk into your store, look around, and walk right back out without purchasing anything? We all have. And,...

Employee motivation has a trickle-down effect on your business. Employees are motivated when they’re satisfied. The more satisfied...

Have you ever heard the term ‘customer-centricity’? Customer-centricity means putting your customers first and anticipating what...

When you’re thinking about protecting your business from shoplifting or theft, you’re probably thinking about external threats....

Shoplifting is a downright pain to deal with. You’ve spent months, years, or decades building your business, and your brand, and...

Card-Not-Present (CNP) Transactions are any purchases made remotely using a debit/credit card where the cardholder is not physically...

There are a lot of different accounting software providers out there. And, working out which is the right one for your retail business...

A product description is much more than a few words about the products you sell in your online shop. A good product description informs...

If you’re tired of feeling as though things are slipping through the cracks, mistakes are being made, and employees are unsure of...

Employee scheduling can seem like a never-ending task when it comes to managing your retail business. Whether it’s considering annual...

If you’re running a business, you’ll need to have a social media presence to reach your customers. And, Instagram is one of the...

A customer loyalty programme is a marketing strategy that helps brands retain customers, and encourage them to spend, or engage more...